**ABOUT THE COMPANY**

Robeson Parks is a full-service creative agency driven by a community-centric approach to creativity. Our mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling.We are pioneers dedicated to crafting compelling narratives and transformative experiences. We seek individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At our core, we nurture polymaths—visionaries who excel across disciplines—and prioritize environments where culture, creativity, and community converge to inspire innovation.

**WHAT WE’RE LOOKING FOR**

We are looking for a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels.  This requires a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through paid media strategies.

**KEY RESPONSIBILITIES** 

→ Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels 

→ Monitor campaign performance, analyze data, and provide actionable insights to improve ROI 

→ Provide consultation on organic assets for boosting/paid support 

→ Develop and refine audience segmentation strategies for precise targeting and remarketing efforts 

→ Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates 

→ Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs 

→ Work closely with creative teams to ensure ad creatives align with campaign objectives 

→ Stay updated with the latest trends, platform updates, and best practices in digital advertising 

→ Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations

**QUALIFICATIONS** 

→ 3+ years of experience in managing paid media campaigns 

→ Demonstratable experience with paid media trends/strategies 

→ Ability to manage multiple campaigns simultaneously and meet deadlines 

→ Strong communication and collaboration skills

**JOB DETAILS** 

→ Pay: Hourly ($30-$50/hr) or Project-Based

https://allupworld.notion.site/Paid-Media-Specialist-at-Robeson-Parks-1b9fd29d6cf3802494eee0e8ad53bda9?pvs=4

Head Of Operations  @ Robeson Parks

<div class="job-description">
 ABOUT THE COMPANY

Robeson Parks is a full-service creative agency driven by a community-centric approach to creativity. Our mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling.We are pioneers dedicated to crafting compelling narratives and transformative experiences. We seek individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At our core, we nurture polymaths—visionaries who excel across disciplines—and prioritize environments where culture, creativity, and community converge to inspire innovation.

WHAT WE’RE LOOKING FOR

We are looking for a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels. This requires a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through paid media strategies.

KEY RESPONSIBILITIES

→ Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook &amp; Instagram), TikTok, and other digital channels

→ Monitor campaign performance, analyze data, and provide actionable insights to improve ROI

→ Provide consultation on organic assets for boosting/paid support

→ Develop and refine audience segmentation strategies for precise targeting and remarketing efforts

→ Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates

→ Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs

→ Work closely with creative teams to ensure ad creatives align with campaign objectives

→ Stay updated with the latest trends, platform updates, and best practices in digital advertising

→ Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations

QUALIFICATIONS

→ 3+ years of experience in managing paid media campaigns

→ Demonstratable experience with paid media trends/strategies

→ Ability to manage multiple campaigns simultaneously and meet deadlines

→ Strong communication and collaboration skills

JOB DETAILS

→ Pay: Hourly ($30-$50/hr) or Project-Based

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